党校函授教育学员学习风格分析与教育教学策略选择

本文通过对党校函授学员学习风格展开问卷调查及对问卷结果实施科学的统计分析,明确了党校函授学员的认知特征和学习风格,论述了学习风格与学习业绩、学习风格与学习能力之间的关联,提出党校应当基于函授学员的学习风格确立有效的教育教学策略.     

Business relatedness and performance: a study of managerial perceptions

Understanding of business relatedness and performance effects is the foundation of any diversification decision, but we have limited knowledge of how managers consider relatedness. This study identified relatedness classes and performance effects using perceptual survey data from top industrial executives. Four classes with significant variable differences were found: high, technology, customer, and low relatedness. Technology relatedness had a strong positive performance effect and high relatedness had a negative effect. The findings confirm that perceptions are multidimensional, but may include five key factors rather than the previously identified attribute categories of product–markets, resources, and value chains. Contributions to diversification literature are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

改进利润计量管理的战略性思考

现行会计利润计量只关注短期忽视长期,不能适应战略管理的现实需要,必须以企业价值增长理论为指导,拓展会计计量利润的空间及目标。利润战略管理的基本内容包括构筑利润导向型经营策略体系、培育企业利润心理和建立有效保护企业利润的战略控制体系。文章认为,销售利润率、预期利润增长率、资产效率、战略控制指数、市值收益比率这5个指标的复合计量,可以作为会计对战略转移利润进行核算的一种尝试。最后,作者借鉴国际权威咨询公司的成果对各类企业如何立足自身客观条件逐步实现价值增长提出了具体的策略思路。     

Financial Globalization,Social Exclusion and Financial Crisis

This paper suggests one set of mechanisms that ties financial globalization processes to local dynamics of financial inclusion or exclusion. Specifically, this paper explores the worldwide reconsideration of financial firms’ strategies that has accompanied financial globalization. It is shown that the neoliberal and asymmetric‐information approaches to credit markets and financial crises in developing economies overlook these dimensions of financial globalization because of their tendency to focus on representative credit markets. Banks’ strategic shift has led to the global homogenization and stratification of financial practices—and this in turn has been a key driver of processes of financial exclusion. Financial exclusion then involves bifurcation within financial markets, so that different markets serve different portions of the household and business population. This analysis suggests a reconstruction of Minsky’s microfoundational model of the origins of financial fragility and crisis, which shifts from Minsky’s emphasis on a representative borrower–lender relationship to a situation of borrower–lender relationships in bifurcated markets.     

通信企业的营销创新

通信企业的营销手段不断丰富,营销能力不断增强。但由于计划经济时代遗留下来的痼疾,我国通信营销的总体水平仍不高,营销方法落后的弊端逐渐暴露,成为阻碍我国通信业发展的一大障碍,因此通信企业需要引入营销创新机制来激发企业活力。文中主要解答以下问题:为什么通信企业需要营销创新?什么是通信企业的营销创新?如何进行通信企业营销创新?文章力图对通信企业营销创新发展之路进行有益的探索。     

Structuring Corporate Headquarters: An Investigation of Franchising

This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.     

港口供应链的构建及其管理初探

在全球供应链下,作为国际物流重要节点的港口也面临着激烈的竞争和挑战.在此情形下,本文将供应链管理的思想应用到港口生产营销中,整合国际海运物流渠道,构建集成化的港口供应链,以提升港口竞争力.     

我国个人金融业务中电子银行发展现状分析

电子银行的发展从最初的电话银行,到现在的网上银行、WAP银行和手机银行(短消息SMS),经历了一个不断成长、完善的过程。电子银行在我国发展较快,在个人金融业务中处于越来越重要的地位,也是各商业银行发展而构建共同性的战略性选择。文章试图从我国电子银行的发展状况、存在的问题,探索网络银行在现阶段的发展模式。     

房地产品牌战略的难点及误区

目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。